Why is the online sales of cosmetics and skin care brands increasing?

People always pursue low and fast prices in online shopping. With the improvement of people's living standards, quality has become the first pursuit. Therefore, cosmetics and skin care products with lower prices in luxury brands are popular. Take lipstick in cosmetics as an example. The market prices of high-end cosmetics are mostly between 200 and 400, while the prices of high-end skin care products are more in the hundreds to thousands, which are affordable for everyone. The price of luxury brand cosmetics is not extravagant. The cosmetics and skin care brands have a wide audience, driving the sales volume higher and higher.

Moreover, the cosmetics and skin care brands are different from other types of luxury goods such as clothes and hats. There are many styles of clothes, hats, shoes and bags. No matter how beautiful KOL wears, we only have to go to the store to try it out in person. Most people will not buy back the same products. Every time we buy clothes, we almost won't buy the same ones as the last time. For cosmetics and skin care brands, the repurchase probability is high. After we went to the counter to try it or bought it and felt it was good, we would choose online shopping, which is a convenient and fast mode.

The most important thing is that cosmetics and skin care brands are used frequently and consumed quickly, so there is a large demand. Even beautiful girls can have many brands with the same lipstick color. In order to make up and get up early, skin care is an indispensable activity every day. More and more people will regard convenient online shopping as their first choice.

The unique features of skin care cosmetics brands, such as low price, wide audience, easy dissemination, large demand and high repurchase rate, drive the online shopping volume to increase.