A website navigation design plays an important role in providing rich and friendly user experience. Simple and intuitive navigation can not only improve the usability of the website, but also help improve the conversion rate of users after making it convenient for users to find the information they want. Navigation design plays an important role in the design of the whole website. There are many ways to navigate, including navigation map, button, icon, keyword, label, serial number, etc. Pay attention to the following basic requirements in the design.

·Clarity No matter which navigation strategy is adopted, the navigation design should be clear, so that users can see clearly. Specifically, it enables users to define the main service scope of the website and clearly understand the location of Xiangji. Only clear navigation can really play the role of "write one guide" and guide visitors to find the required information. · Understandable navigation should be easy for users to understand. Clear and concise buttons, images or text should be used in the form of expression, and invalid words should be avoided.

·Integrity Integrity requires that the navigation provided by the website should be specific and complete, allowing users to obtain domain navigation within the whole website, and can involve all information and relationships in the website.

·Advisory navigation should provide users with consulting information. It is like an inquiry office and a consulting department, which can provide users with navigation when they need it.

·Ease of use: The navigation system should be easy to enter and exit the current page, or let users jump to the desired page in a simple way.

·Dynamic navigation information can be said to be a kind of guidance. Dynamic guidance can better suit users and solve their specific problems. Timely and dynamic solution to users' problems is a must for a good navigation.