Theoretically, the signing of MCN by talents can solve many problems, but whether it can be achieved depends on whether the specific signing company is reliable, whether it has certain strength, and the position of talents in the company's talent territory. After all, the company's resources are limited, and there will be more potential talents. Here are some preliminary methods to determine whether a MCN is reliable:
1. See qualification
In fact, the star map of Tiktok's commercial trading platform lists the list of MCNs, ranging from large companies at the head to small companies. At present, there are 163 in total, and they are still being updated. You can search and view them online.
2. See if there is a self incubating phenomenal IP
To judge whether MCN has content operation capability, it mainly depends on whether the company has many successful experiences and mature methodologies of self incubating IP. Self developed MCN can give you practical support in the operation of original content, contracted MCN will help you in commercialization and industry resources, and e-commerce MCN will take advantage in the supply chain and product research and development.
3. Check whether the official ranking is listed
Every month, Tiktok will publish the MCN ranking list on its official Tiktok number "Tiktok MCN", and also publish the monthly ranking list of new vertical MCN forces, such as playing, games, travel, culture and education, which can be used as a reference.
4. See if the orientation of the company is suitable
In fact, what MCN adults choose depends on the main direction of the talent. If it is a vertical field, it depends on whether the company has mature e-commerce business support; If you want to follow the line of singing as a person, it depends on whether the company has entertainment genes.
5. Prefer large companies
You can judge the company's culture, resources and potential energy from the company's development context, the company's background and the background of the behind the scenes investors. General large companies have a leader effect, capital strength, industry resources and a mature corporate system, which can help content creators reduce risks and take a longer course.
It is a good choice to find a suitable MCN to cooperate with, have patience to invest in yourself for a long time, and grow together.